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How to develop local marketing with ad networks

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Social Media and its impact on your Local Marketing Strategy

Local marketing, powered by social media, is key to local businesses' success. As consumer behaviors shift towards local searches and community engagement, you will have to adapt consistently to stay relevant. With the insights and strategies provided, local businesses can harness the power of social media to its fullest.

End of third-party cookies: the countdown has begun

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min

End of third-party cookies: the countdown has begun

The end of third-party cookies, Google's Privacy Sandbox, the latest recommendations from the CNIL... An overview of the latest news on personal data collection.

What language for a local digital campaign?

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min

What language for a local digital campaign?

Digital media can be professionally managed and supported by state-of-the-art optimisation technologies to meet the needs of small and medium-sized businesses. Here are our 4 tips for engaging your advertising clients in digital marketing.

Digitalisation: how do you adapt to new modes of consumption ?

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min

Digitalisation: how do you adapt to new modes of consumption ?

More than ever, it is difficult to predict the economic trends of the coming year, let alone the last quarter of 2020. Will companies slow down their investments and cut costs, or will they go on the offensive? And what about consumers ?

Reinvent your trade marketing with local digital

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min

Reinvent your trade marketing with local digital

Trade marketing has always been essential for brands, because it allows them to optimise relations and negotiations with their distributors in order to create a solid partnership and serve common interests.

Post-Covid : boosting business with local marketing

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min

Post-Covid : boosting business with local marketing

One of the unprecedented consequences of Covid-19 has been the dramatic upheaval of the advertising market. While traditional channels such as TV and radio are experiencing a clear decline, digital has proven to be more resistant to the crisis. Internet browsing has exploded with lockdown forcing consumers to stay at home: +71% worldwide. While advertisers who suspended their investments are gradually relaunching their campaigns, the average cost of a campaign is at its lowest level for years.

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min

6 tips to setup local digital marketing

Local marketing refers to all marketing actions used by a company to reach consumers inside their customer catchment area. Digital communication is essential in this kind of point-of-sale strategy to catch the attention of qualified prospects in an ultra-targeted area.

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Learn about local ads

White paper

Social Media and its impact on your Local Marketing Strategy

The local marketing newsletter

End of third-party cookies: the countdown has begun

What language for a local digital campaign?

Digitalisation: how do you adapt to new modes of consumption ?

Reinvent your trade marketing with local digital

Post-Covid : boosting business with local marketing

6 tips to setup local digital marketing

Discover the solution, without commitment