Post-Covid : boosting business with local marketing
One of the unprecedented consequences of Covid-19 has been the dramatic upheaval of the advertising market. While traditional channels such as TV and radio are experiencing a clear decline, digital has proven to be more resistant to the crisis. Internet browsing has exploded with lockdown forcing consumers to stay at home: +71% worldwide. While advertisers who suspended their investments are gradually relaunching their campaigns, the average cost of a campaign is at its lowest level for years.