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Ad networks, strategies, creative benchmark, technology...
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DeepReach's content team will help you ramp up with local marketing expertise.

The secrets of 20,000+ local campaigns

The secrets of 20,000+ local campaigns

At the Tech for Retail event on November 28th, 2022, I explained how the world of digital advertising needs to embrace the notion of 'campaign geography' to address the new communication challenges facing brands.

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Reinvent your trade marketing with local digital
Article
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2
min

Reinvent your trade marketing with local digital

Trade marketing has always been essential for brands, because it allows them to optimise relations and negotiations with their distributors in order to create a solid partnership and serve common interests.

Post-Covid : boosting business with local marketing
Article
Read time
3
min

Post-Covid : boosting business with local marketing

One of the unprecedented consequences of Covid-19 has been the dramatic upheaval of the advertising market. While traditional channels such as TV and radio are experiencing a clear decline, digital has proven to be more resistant to the crisis. Internet browsing has exploded with lockdown forcing consumers to stay at home: +71% worldwide. While advertisers who suspended their investments are gradually relaunching their campaigns, the average cost of a campaign is at its lowest level for years.

6 tips to setup local digital marketing
Article
Read time
2
min

6 tips to setup local digital marketing

Local marketing refers to all marketing actions used by a company to reach consumers inside their customer catchment area. Digital communication is essential in this kind of point-of-sale strategy to catch the attention of qualified prospects in an ultra-targeted area.

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