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Multi-local marketing: winning strategies
Digital has changed the way brands communicate, allowing a more personalised approach to advertising and media planning. But for several years now, the notion of campaign geography has become a central element in advertisers' strategies, driven by consumer aspirations. Local digital communication is becoming a fundamental focus for boosting awareness and driving point-of-sale traffic. How can network and franchise brands communicate effectively using multi-local marketing? DeepReach deciphers the subject.
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