DeepReach connects to digital audio (music streaming, web radio, podcast).
Digital Audio Ads
is the average listening rate of audio content. This format is one of the most effective ad types for retention... and memorisation! Because they are displayed on medias with a premium offer, audio ads are non-skippable, and therefore must be consumed in its entirety.
One format, many options !
With DeepReach, share 15 or 30-second digital audio ads. Upload your recordings to the platform, and play these ads at the beginning, middle, or end of your audio content.
Amplify the impact of your advert with an in-player image (available from some publishers) to display your local information, and a custom Call-To-Action at the end of the spot.
A large premium inventory.
Benefit from a wide coverage, with the 3 main players in music streaming (Deezer, Spotify, Soundcloud).
Streaming music has nearly 22M unique users in France (+10% in 2 years). Among these, 8M have a "freemium" account and are part of the potential audience exposed to your audio advertising.
Webradio includes traditional channels (FranceInter, RFM, RTL, etc), as well as new programs, exclusive to the web.
Today, radio is the most popular format in the audio universe (55% of total listening), and 1/2 of its audience listens online!
The podcast is digital audio content, which can take two forms: a replay of a radio program (chronicle, documentary, etc.) or a native podcast (directly broadcast online).
This format has almost 18 million Internet users and is growing fast (+17% of listeners between 2021 and 2022).