Google Local Ads

Reach your local audience efficiently through Google Ads - crafted for optimal performance

Why choose
Google Local Ads?

Google Ads is Google's advertising agency, currently the leading provider of paid advertising space on the market. There are two (complementary) strategies to position yourself on Google: SEO (search engine optimisation) and SEA (search engine acquisition).

SEO refers to your natural referencing, that is, the global quality of the content on your site, while SEA is a paid referencing, based on a bidding system. Why is its presence in your media strategy essential?


of online search traffic is done on Google


average click-through rate on ads


chance of converting a website visitor into a customer through Google Local Ads

The fundamentals


Components of a Google Local Ad

1) A query: keywords on which to position your ad
2) An ad: in response to the keywords in the search engine
3) A landing page: that provides expected and relevant content

Components of a great ad on Google SERPs

of internet users who enter a keyword in Google will not go beyond the first page of results.

Google assigns a score to determine your position on its search engine

Quality score
Global score

Works on a CPC (cost per click) basis, which means that you only pay when a user clicks on your ad. There is no minimum budget required, and you can choose between 2 bidding methods:

manual : set a maximum CPC that you do not want to exceed
automatic : let Google’s algorithm optimise the bid based on an objective (clicks, impressions, conversions, target ROAS).

The quality score is assigned by Google based on:

• the relevance of the ad to the entered keyword.
• the quality of the landing page (UX, content quality, loading speed, etc.)

The higher the score, the lower the CPC will be!

If your overall score is higher than that of your competitors, you win the auction.

You don't have to translate, but DeepReach is able to geotarget...

DeepReach - Display ads | Iris code
DeepReach - Display ads | INSEE Code
DeepReach - Display ads | Postal Code
Postal Code
DeepReach - Display ads | X/Y Rayon
X/Y Rayon


DeepReach Best Practices | Google Ads

Responsive Ads

This format enables a text ad to be displayed when a user enters the relevant keywords. This ad often consists of 3 titles, 2 descriptions and 1 URL, to which many extensions can be added (site extracts, additional links, call, image, location, price, review, discount, etc).

Technical Specs

Title: Up to 15 suggestions (max: 30 characters)
URL: Your website's link, for redirection
Description: Up to 4 suggestions (max: 90 characters)

DeepReach Best Practices | Google Performance Max

Performance Max

Maximise the visibility of your brand with a 15 to 30 second advert on Youtube, a display on Google Maps, Gmail and a search engine partner inventory.

Technical Specs

Google Maps: logo 1:1
Youtube*: .mp4, 16:9, 15 ou 30 sec
Google Display Network: 1200x627, 600x600, 128x128px

*We recommend using the 15-second, non-skippable format

More channels, more performances

Omni-channel digital advertising is becoming increasingly important in today's marketing landscape. With consumers accessing content through a variety of devices and platforms, it's essential to have a cohesive advertising strategy that reaches them wherever they are.

By combining various channels, businesses can create a seamless experience for their audience and increase the effectiveness of their advertising campaigns. Moreover, by analysing data from each channel, businesses can gain insights into their audience's behavior and preferences, which can inform future marketing efforts.

The most frequent omnichannel combining

DeepReach Omnichannel Strategies | Google Ads

A 100% Google Local Ads strategy can have several benefits. By focusing on a single type of ad format, the campaign can be optimised for that specific format, resulting in better performance. In addition, a mono media strategy can simplify campaign management and reduce overspending risks on multiple formats. Before choosing a mono media strategy, it’s important to ask your agency to consider the target audience and their behavior on others ad formats.

DeepReach Omnichannel Strategies | Google & Facebook Ads

Combining Google and Facebook can offer several benefits, cause these channels can complement each other well. Google is great for search-based advertising and targeting users who are actively looking for something, while Facebook is great to target users based on their interests and behaviors. By combining the two, you can reach a wider audience and create a more effective digital marketing strategy.

Omnichannel Strategies | Google, Facebook combined with Waze

Through all the traffic-compatible channels, businesses can increase their reach and exposure to potential customers. This omnichannel approach allows for more targeted and personalised advertising, which can lead to improved engagement and conversion rates. This omnichannel strategy can help businesses stay competitive and reach their target audience more effectively.

Discover the solution,
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