TikTok Local Ads
Increase your store visibility with TikTok, the favorite social network among young adults
Why choose
TikTok Local Ads ?
TikTok has become an essential channel to engage with younger audiences near your retail locations. With immersive and creative formats, the platform helps you capture attention instantly and build a real connection with local consumers.
DeepReach enables you to launch TikTok local campaigns at scale—easily and effectively—while staying focused on performance.
25M
TikTok has over 25 million active users in France, mostly aged 18–35. It’s one of the most frequently used social platforms, making it the perfect place to reach your local audience.
55%
of TikTok users discover new brands through the platform.
5 times
Engagement rates on TikTok are 5 times higher than on other social platforms.
The fundamentals
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What you can do with TikTok Local Ads
DRIVE IN-STORE TRAFFIC
Create short, impactful videos that encourage users nearby to visit your stores. With TikTok’s precise geotargeting, you can reach people at the right moment and place—turning digital attention into physical visits.
PROMOTE LOCAL OFFERS AND EVENTS
Highlight special deals, sales, or in-store events happening at a specific location. TikTok’s dynamic format allows you to showcase urgency and excitement, driving immediate footfall to your point of sale.
INCREASE LOCAL BRAND AWARENESS
Ensure your brand stays top-of-mind in every area where you operate.
TikTok Local Ads help you build familiarity and trust in the communities around your physical stores, reinforcing your presence across the network.
The main advantage of TikTok Local Ads is their ability to create deep emotional engagement through short, full-screen video content. Whether your goal is to drive foot traffic, promote store openings, or boost local awareness, TikTok’s immersive format makes your message stand out.
On TikTok, the bidding process is also fully automated and optimized in real time by the platform. Based on your campaign objective—reach, traffic, conversions—TikTok’s algorithm determines the best placements, timing, and budget pacing to maximize results.
Thanks to its high engagement rate and ability to hyper-target local audiences, TikTok becomes a powerful channel for retailers looking to connect with nearby consumers in a more authentic and impactful way.
Geotargeting on TikTok made easy
Formats
Formats
More channels, more performances
Combining TikTok with other advertising channels opens up powerful opportunities to capture attention and build engagement across the entire customer journey. TikTok excels in delivering immersive, full-screen video content that emotionally connects with audiences—particularly younger demographics.
As part of an omnichannel strategy, TikTok can amplify brand visibility and reinforce messaging in a highly authentic way. Its unique algorithm ensures content is delivered based on interests and behavior, making it a strong complement to intent-driven channels like Google Ads or geotargeted formats like Meta Local Ads.
The most frequent omnichannel combining
A TikTok and Meta combination offers the perfect balance between mass reach and local precision. While Meta allows for granular location targeting and direct response formats, TikTok boosts top-of-funnel awareness with creative storytelling. When used together, they ensure consistent messaging from discovery to conversion, all while reaching audiences in their most active digital environments.
TikTok and Google also work well as a duo. TikTok sparks interest and curiosity through entertaining, visual content, while Google captures the intent that follows. A user might see your store or offer on TikTok, then search for it later on Google—making both channels essential touchpoints in the path to purchase.
Adding TikTok to your media mix also enhances brand memorability and encourages user-generated content, especially during local promotions or store events. It’s not just advertising—it’s participation. And in today’s attention economy, that makes all the difference.
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