Everything you need to know about
local digital marketing

Discover all the ins and outs and opportunities of Local Digital Marketing for businesses in 2024. Definition, content, tips from DeepReach for a successful geo marketing strategy.

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What is local digital marketing? 


Local online marketing is a form of digital promotion that targets customers or potential customers in a specific geographic area. It uses various digital channels such as social media, search engines, email, and mobile apps to reach the target audience.

Around 85% of all transactions occur in local stores. However, people are discovering these stores by searching online. Searching for a local business on a smartphone leads to almost 75% of people visiting related businesses within 24 hours. Added to that, over a quarter of local searches result in a purchase.

Proximity marketing is a powerful tool to reach  target audience so as to promote products and services to the right audience. By using regional ads and other targeted approaches, businesses can scale their marketing efforts and grow their customer base.

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Want to know more ? Discover our last whitepaper on local marketing. Strategies, tips and advices from professionnals of the sector.

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How to develop local marketing with ad networks

How to use local digital marketing

Local digital marketing is a powerful tool for businesses to reach their target audience in a specific geographic area. Businesses must understand their target audience and the local market to effectively use local digital marketing. Gaining this knowledge enables them to make the most of their local digital marketing strategies. This involves identifying the needs and preferences of their target audience, understanding the competitive landscape, and keeping up-to-date with the latest trends and changes in the local market.

Local digital marketing is important for small businesses or companies that have a local presence. By using this strategy, businesses can reach their audience in a cost-effective manner and increase brand visibility. Moreover, it can help businesses build trust and credibility among local customers.

Some of the common local digital marketing tactics include search themes like engine optimisation, advertising, social media, local listings or content strategy. As these strategies involve a large set of skills, you may want to consider calling professionals to accompany you. If need be, we would be glad to help you find the best agency to help you. Feel free to contact us.

Search engine optimization (SEO)

The process of search engine optimization (SEO) focuses on improving a website's content and structure to increase its ranking on search engine results pages (SERPs).This tactic can be particularly effective for businesses that have a physical presence in a specific area or those targeting a specific geographic market.

Pay-per-click advertising (PPC)

Pay-per-click advertising (PPC) involves placing ads that are displayed in search engine results pages or other websites, and businesses are charged each time the ad is clicked. This tactic can be a cost-effective way to reach a target audience and generate leads.

Social media

Social media marketing involves using social media platforms to reach and engage with a target audience. By creating engaging content, businesses can build a following and increase their brand visibility in their local market.

Email marketing

Email marketing involves sending targeted emails to a list of subscribers, often with the goal of promoting a product or service. This tactic can be effective for businesses that have a loyal customer base or those looking to generate leads.

Local listings management

Local listings management involves managing and optimizing a business's online presence in directories such as Google My Business or Yelp. By ensuring that a business's listing is accurate and up-to-date, businesses can increase their visibility in local search results.

Content marketing

Content marketing involves creating and distributing content that is valuable and relevant to a target audience. This tactic can be used to build trust and credibility among local customers and increase a business's online presence.

By using these tactics and targeting specific regions or areas with advertising, businesses can effectively reach their target audience and promote their products and services in their local market. Local digital marketing can also be scaled to reach a wider audience, for example, by using social media platforms to create local campaigns and target specific audiences based on their interests, location, and behaviors.

Why use a Local Marketing approach?

Retailers have always understood the importance of localizing their communication, as close to the points of sale as possible. But for their communication agencies, it is difficult to measure the performance of local campaigns: many small campaigns must be operated on each store, and daily optimization on each digital media is required. DeepReach technology facilitates the implementation and optimization of local campaigns, allowing retailers to better communicate in their catchment areas.

Local marketing automation tools like DeepReach and ad tech local ads can help companies balance their media, budget, and geo-budgeting, and increase advertising pressure.

  • Discover the digital performance of your competitors in your catchment areas
  • Choose the appropriate advertising strategy for each area: in-store traffic, visibility, lead generation...
  • Launch and automatically optimize your local campaigns
  • Have a unified reporting of all media

In conclusion, local digital marketing is a powerful tool for businesses to reach their target audience in a specific geographic area. By implementing the right tactics, businesses can increase their online presence, generate leads, and drive sales.

4 benefits of Local Digital Marketing

  • Precise insights on your catchment zone
  • The best fitting advertising strategy for your zone (in-store traffic, visibility, lead generation)
  • Stay on top of your game, competition-wise
  • Access unified media reporting

DeepReach Tips for Local Digital Marketing

Who benefits from local marketing automation?

Local marketing automation tools can help companies optimize their advertising by balancing their media, budget, and geo-budgeting, and increase advertising pressure. By using these tools, businesses can launch and automatically optimize their local campaigns, and have a unified reporting of all media.

Why use social media?

When shaping your online marketing plan for a local business, it is important to include social media marketing. Social media marketing can help you acquire new leads and nurture existing ones who already follow your page.

Can all types of businesses use local digital marketing?

All types of businesses can use local digital marketing to reach their target audience in a specific geographic area. By using local digital marketing tactics like search engine optimization (SEO), pay-per-click advertising (PPC), social media marketing, email marketing, local listings management, and content marketing, businesses can effectively promote their products and services to local customers.

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How to optimize for local search?

To optimize your business for local search, update your Google MyBusiness page with accurate information. Use local keywords on your website, and encourage positive reviews. Create location-specific pages on your website and get listed in online directories to improve your visibility. These steps can attract more local customers to your business.

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