The ultimate guide to local digital advertising

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-> How do you capture the attention of local customers?

-> How do you communicate effectively locally across different ad channels?

-> What are the best media investments for local marketing?

In this white paper, DeepReach presents the key media channels for local marketing, such as Google, Facebook, Snapchat and Waze, as well as programmatic display, and provides valuable advice on how to take advantage of all these channels.

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The secrets of 20,000+ local campaigns

At the Tech for Retail event on November 28th, 2022, I explained how the world of digital advertising needs to embrace the notion of 'campaign geography' to address the new communication challenges facing brands.

Location-based advertising on programmatic display

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Location-based advertising on programmatic display

With programmatic marketing, advertisers can create effective and accurate advertising campaigns across a multitude of digital channels. These ads are further enhanced by geolocation, a key element of an effective and efficient marketing strategy. Find out how location-based programmatic display advertising works with DeepReach, the adtech of local marketing.

Multi-local marketing: winning strategies

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Multi-local marketing: winning strategies

Digital has changed the way brands communicate, allowing a more personalised approach to advertising and media planning. But for several years now, the notion of campaign geography has become a central element in advertisers' strategies, driven by consumer aspirations. Local digital communication is becoming a fundamental focus for boosting awareness and driving point-of-sale traffic. How can network and franchise brands communicate effectively using multi-local marketing? DeepReach deciphers the subject.