Today, Snapchat is one of the top social networks in the world, independent from Meta (Facebook, Instagram, Whatsapp).
It is also ranked among the top 5 most downloaded applications in 2022.
Often used as a messaging platform, the social network is popular among Generation Z.
daily active users, ahead of Instagram, TikTok, and Twitter.
of screen time (1/2 use this social network exclusively).
daily screen time (on average) in France
Snapchat is a very volatile media where the user can immediately skip your ad. At best, you will only have 10 seconds to grab their attention, so you need to immediately immerse them in your universe and its key components.
If you're starting on Snapchat, you can easily conduct test phases (4 to 7 days for a sufficiently explicit sample).
We recommend starting your campaigns between 20 and 50€ per day.
To evaluate the success of your Snap campaign, it is possible to add a pixel* to the action buttons on your site. This way, you can:
Omni-channel digital advertising is becoming increasingly important in today's marketing landscape. With consumers accessing content through a variety of devices and platforms, it's essential to have a cohesive advertising strategy that reaches them wherever they are.
By combining various channels, businesses can create a seamless experience for their audience and increase the effectiveness of their advertising campaigns. Moreover, by analysing data from each channel, businesses can gain insights into their audience's behavior and preferences, which can inform future marketing efforts.