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How to develop local marketing with ad networks

Le multilocal expliqué : IA, médias et réseaux de points de vente

Le multilocal expliqué : IA, médias et réseaux de points de vente

Avec la fragmentation des audiences, la montée du retail media et le rôle essentiel des points de vente, les enseignes doivent désormais allier cohérence nationale et efficacité locale. La série vidéo produite par The Media Leader avec DeepReach illustre cette transition : entre IA, campagnes multilocales et pilotage de réseaux, elle montre comment la stratégie média s’oriente vers un modèle à la fois automatisé et profondément local.

DeepReach Evolves - Discover Our Latest Features

DeepReach Evolves - Discover Our Latest Features

Your multi-local advertising platform, DeepReach, continues to evolve, bringing you even more features to optimize local advertising for each of your stores.

Deepeach news - October 2024

Deepeach news - October 2024

October has been an eventful month for DeepReach. With prestigious awards and technological advancements, we have strengthened our position as a leader in multilocal advertising on the market. Discover the highlights of DeepReach for october 2024.

How to create the best local ads ?

How to create the best local ads ?

If you have one or more physical point of sale, making yourself visible to your local audience and targeting the customers closest to you are the most effective ways of promoting your business and your products.

Local marketing: winning synergies between SEO and SEA to maximize your visibility

Local marketing: winning synergies between SEO and SEA to maximize your visibility

Local marketing has become an essential lever for businesses seeking to attract customers to their physical stores. But how can you maximize this visibility in specific geographic areas? The answer lies in combining two complementary strategies: organic search (SEO) and paid advertising (SEA).

Ready for the Netherlands, Italy and Austria

Ready for the Netherlands, Italy and Austria

This new feature opens a field of opportunities for advertisers and agencies eager to leverage the potential of multi-location advertising campaigns across Europe.

In-Store Communication: How to Generate Point-of-Sale Traffic?

In-Store Communication: How to Generate Point-of-Sale Traffic?

In order to attract local customers, it is crucial for a retail establishment's manager to engage in effective promotion of the business within the surrounding community. However, local communication can seem difficult with all the options for display, advertising, and digital communication... How can you effectively communicate and get the best value for money? We will list the various possibilities and examples available to store managers for communication that leads to in-store visits.

Top Ad Agencies - the French list

Top Ad Agencies - the French list

Dive into the world of French advertising with our interactive graphic, "Agencies: The Big 7 List."

DeepReach Product Show 2023: The Highlights

DeepReach Product Show 2023: The Highlights

On September 21, 2023, we rolled out the red carpet at OpenMind, Paris for our much-anticipated Product Show. If you couldn't make it, no worries! Here's a quick rundown of the day's events, packed with insights and innovations in the world of multi-local advertising.

Social Media and its impact on your Local Marketing Strategy

Social Media and its impact on your Local Marketing Strategy

Local marketing, powered by social media, is key to local businesses' success. As consumer behaviors shift towards local searches and community engagement, you will have to adapt consistently to stay relevant. With the insights and strategies provided, local businesses can harness the power of social media to its fullest.

Waze Ads makes a sudden Exit

Waze Ads makes a sudden Exit

In the relentless race of digital advertising, change is the only predictable element. Recently, we've seen this demonstrated by Waze, the leading GPS navigation software, with the announcement of their sudden exit from Waze Ads, effective from August 31, 2023.

The Power of Dynamic Ads for Local Advertising

The Power of Dynamic Ads for Local Advertising

Dynamic Ads have transformed general campaigns into local campaigns that are personalised by outlet, without the need for time-consuming manual work. As a result, Dynamic Ads have proven to be a powerful tool for local advertising. DeepReach decrypts the subject.

The secrets of 20,000+ local campaigns

The secrets of 20,000+ local campaigns

At the Tech for Retail event on November 28th, 2022, I explained how the world of digital advertising needs to embrace the notion of 'campaign geography' to address the new communication challenges facing brands.

Location-based advertising on programmatic display

Location-based advertising on programmatic display

With programmatic marketing, advertisers can create effective and accurate advertising campaigns across a multitude of digital channels. These ads are further enhanced by geolocation, a key element of an effective and efficient marketing strategy. Find out how location-based programmatic display advertising works with DeepReach, the adtech of local marketing.

Multi-local marketing: winning strategies

Multi-local marketing: winning strategies

Digital has changed the way brands communicate, allowing a more personalised approach to advertising and media planning. But for several years now, the notion of campaign geography has become a central element in advertisers' strategies, driven by consumer aspirations. Local digital communication is becoming a fundamental focus for boosting awareness and driving point-of-sale traffic. How can network and franchise brands communicate effectively using multi-local marketing? DeepReach deciphers the subject.

Let's dive in big tech's financial data

Let's dive in big tech's financial data

App Economy Insights publish the FY22 (Recipient's Fiscal Year 2022) reports of many actors but what about of the big five ? What are their own sources of income? The giants of tech are very differents, discover why & how with graphs.

Digital audio: the new lever for local marketing

Digital audio: the new lever for local marketing

Digital audio advertising is an advertising format that can take the form of a 15-second, 30-second or, in rarer cases, 1-minute spot. These ads are intended to be displayed on 3 types of online media: web radios, podcasts, and streaming applications. Why has digital audio become so popular with advertisers and media agencies in just a matter of months? How can we optimise its use? Let's explore all its features.

Web-to-store: the complete guide to developing your strategy

Web-to-store: the complete guide to developing your strategy

The emergence of e-commerce has raised many questions, not least about the future of traditional local shops. But contrary to all expectations, online and in-store shopping have proven to be complementary and have given rise to a new type of customer behaviour: web-to-store. What does this mean? What are the advantages? How can you take advantage of it? DeepReach provides a comprehensive guide to developing a web-to-store strategy.

Shoptalk Europe 2022: a look back at the year’s leading retail event

Shoptalk Europe 2022: a look back at the year’s leading retail event

This year, the star retail show in the US announced its expansion into Europe with the launch of Shoptalk Europe. For three days, hundreds of professionals gathered in London to discover new tools and strategies to redefine the world of retail. Here are some of the trends DeepReach has unearthed so far.

A complete guide to boosting your local SEO

A complete guide to boosting your local SEO

In digital marketing, natural referencing or SEO (Search Engine Optimization) allows to improve a website's traffic. It is possible to enhance this strategy at a local level by using local SEO. This tool increases the visibility of companies in a limited and well-defined geographical area and will stimulate traffic at points of sale, which is crucial for local businesses. DeepReach presents a complete guide to boosting your local SEO!

Agencies are struggling to recruit, and this is just the beginning!

Agencies are struggling to recruit, and this is just the beginning!

Since 2021, job offers in marketing, and more specifically in digital advertising, have been growing steadily. But why is this? Well, it is down to the rapid digitalisation of the population and the ever-increasing need for communication. However, while Gen Z is considered the digital generation, recruiters are struggling to find qualified profiles. How can this phenomenon be explained? What are the solutions to remedy the talent shortage in digital agencies? DeepReach breaks down the problem.

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