PerformanceMax On the Go
Google's Drive to Store format, natively integrated in DeepReach. Google Maps, Waze and Local Search — no video required, network-wide deployment in a few clicks.
Why choose
Google Performance Max On the Go?
84% of consumers search online for local businesses every day. Google Maps, Waze and Local Search are the three decisive touchpoints between a customer on the move and your store. PMax On the Go brings them together in a single format — exclusively Drive to Store, no video required — natively integrated in DeepReach.
SEO refers to your natural referencing, that is, the global quality of the content on your site, while SEA is a paid referencing, based on a bidding system. Why is its presence in your media strategy essential?
84%
of consumers search online for a local business every day (Google, 2025)
7/10
users say Google Maps significantly influences their decision to visit a store
4,000+
Waze campaigns run by DeepReach for retail networks
The fundamentals
The mobility trio
Google Maps — 42M monthly active users in France
Waze — 23M monthly active users — back in the French advertising inventory
Local Search — proximity queries growing double-digits year over year
minimum recommended campaign duration. Always-on activation advised throughout the year, with seasonal boosts.
Budget & best practices
No minimum required to get started. Google's official recommendation for the French market is €20/day/store for satisfactory visibility throughout the day, and €50/day/store for maximum visibility and store visit performance.
• manual : set a maximum CPC that you do not want to exceed
• automatic : let Google’s algorithm optimise the bid based on an objective (clicks, impressions, conversions, target ROAS).
The quality score is assigned by Google based on:
• the relevance of the ad to the entered keyword.
• the quality of the landing page (UX, content quality, loading speed, etc.)
The higher the score, the lower the CPC will be!
If your overall score is higher than that of your competitors, you win the auction.
Formats
More channels, more performance
PMax On the Go is a Drive to Store foundation. It combines naturally with the other channels available on DeepReach to maximise local coverage and frequency across your stores' catchment areas.
By combining various channels, businesses can create a seamless experience for their audience and increase the effectiveness of their advertising campaigns. Moreover, by analysing data from each channel, businesses can gain insights into their audience's behavior and preferences, which can inform future marketing efforts.
The most frequent omnichannel combinations
A 100% PMax On the Go strategy is ideal for networks looking to test Google's Drive to Store format before a full rollout. Quick setup, catchment area zoning, and store visits measured directly in DeepReach.
PMax On the Go + Meta Local Ads is the most common combination on DeepReach. Google Maps and Waze capture intent while in motion. Meta (Facebook + Instagram) builds local awareness and repeat exposure within the catchment area.
PMax On the Go + Meta + Programmatic Display: the three-channel strategy delivers the best store visit-to-spend ratio for networks of 100+ locations. Maximum coverage, optimised frequency, unified measurement in DeepReach.
Discover the solution,
without commitment
