DeepReach, the tech for local ads, appoints ex-Tripadvisor Bastien Martini as COO

With expected revenues of €25M and an adtech that is acclaimed by major agencies (Publicis, Heroiks, WPP, Additi) for digital communication of retail advertisers, DeepReach has become one of the key players in the french adtech ecosystem in just 3 years.

Jean-Pierre Remy
Published on
September 15, 2022
by
Jean-Pierre Remy
1
min. read time
DeepReach, the tech for local ads, appoints ex-Tripadvisor Bastien Martini as COO

Today, DeepReach announced the appointment of Bastien Martini as Chief Operating Officer, a newly created position to drive DeepReach’s overall growth.

Bastien brings his unique expertise in the deployment of international digital offerings, customer experience and campaign performance generated by the DeepReach platform.

A graduate of Ecole Polytechnique (class of 2003) and MIT (2008), Bastien Martini has spent his entire career in the US. He started at Delta Airlines within the Network Planning and Revenue Management departments.

For the following 12 years, Bastien Martini worked within the TripAdvisor Media Group, where he managed Analytics, Data Science, Digital Marketing (Paid Search, Display and Paid Social) and SEO teams for different business units, and ultimately led the B2C entity of Viator, one of the world's largest online market place for tours, activities and attractions. He has a perfect knowledge of local marketing, advertising ecosystems and product innovation in a global environment.

Bastien Martini explained his reasons for joining DeepReach :

« In the past I have witnessed the challenges of local digital communication. I was immediately seduced by DeepReach's growth potential and my intention is to accelerate the deployment of our technology internationally. »

Jean-Pierre Remy, CEO and Founder of DeepReach adds :

« The arrival of Bastien Martini in the management team is a key step in DeepReach's growth. His global vision and knowledge of local marketing will enable us to accelerate the deployment of our adtech in France and internationally. »

More content from DeepReach