Your store on the TV screen
4 myths that still hold local advertisers back
Connected TV now reaches almost every French household, yet many retail networks still see it as a national, expensive and complex medium. Here is what has really changed.
The CTV landscape in 4 terms and 5 platforms
A TV budget sized for a single store
CTV is bought per impression, programmatically. With average CPMs of €11 to €30, even a store-level budget delivers real reach on the big screen.
Accuracy depends on the data source
CTV reaches households, not individuals. The closer the data is to the household, the more precisely your spots land inside the catchment area.
CTV works best alongside your other local channels
CTV puts the store top of mind in the households of its catchment area. Digital channels then turn that attention into store visits, all measured in one place in DeepReach.
Frequently asked questions about CTV Local Ads
What is CTV?
CTV (Connected TV) refers to any video content watched on an internet-connected TV set: broadcaster platforms such as TF1+ or M6+, streaming services such as Netflix or Prime Video, and YouTube on Smart TVs. Ads are bought programmatically, on a CPM basis, with geotargeting.
Is CTV the same as TV advertising?
No. Linear TV is bought on GRPs, without fine geotargeting, with an entry ticket of €20,000 to €50,000. CTV is bought per impression, with a low minimum on most platforms, and can target a single store's catchment area. Retailer promotions are also allowed in streaming, notably on TF1+, whereas they are prohibited on linear and addressable TV.
What budget should I plan per store?
A campaign can start from €600 per store with DeepReach Marketplace, and from €1,200 for a network with DeepReach Multilocal. For €600, a 10-second spot delivers for example 46,000 to 70,000 impressions on TF1+.
How accurate is CTV geotargeting?
Accuracy depends on the data source: 95 to 98% for operator set-top boxes, 85 to 95% for logged-in accounts (BVOD, retail media) and 50 to 75% for IP-based location. We recommend targeting the catchment area rather than a single neighbourhood, using set-top box or logged-in data sources.
How do I measure the impact of a CTV campaign?
CTV works first on awareness; its impact on sales builds more gradually. Track reach, ad recall and incremental store visits, and read results in light of the campaign's budget, duration and scope rather than against national benchmarks.
Why use DeepReach to activate CTV?
DeepReach gives access to the main French CTV platforms from a single interface, with catchment-area targeting, automatic spot versioning per store and unified reporting alongside your Meta, Google Ads, Display and Snapchat campaigns. More than 2,200 advertisers, including Leroy Merlin, Burger King, or Lidl already use DeepReach for their local advertising.
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