Additi signs a strategic partnership with DeepReach

"This partnership enables us to fast track our local digital strategy and to consolidate our status as the no. 2 press advertising management company in France"

Olivier Milcent
Published on
September 14, 2021
by
Olivier Milcent
1
min. read time
Additi signs a strategic partnership with DeepReach

DeepReach offers communication agencies and advertising agencies a technological platform for managing digital campaigns locally. Additi is the development structure for the advertising activities of the SIPA Ouest-France group, assembling more than 730 employees in 50 departments, with marketing know-how in the advertising-site, advertising-network, radio-station and billboard sectors.

 

Having used the DeepReach solution for several months and realised some 300 campaigns, Additi wants to strengthen its position in local digital marketing, a sector that represents the fastest-growing advertising market (+ 33%/year*). Together, the two companies will develop an unprecedented solution that will enable traders, SMEs and regional networks to create their local advertising campaigns easily, andoptimize them for each point of sale by accessing all digital channels (Google, Facebook, Waze, programmatic, etc.) as well as the sites of the Ouest-France group.

To achieve this, a DeepReach team will be dedicated to Additi. It will be responsible for designing new features andsupporting our whole sales team in using the platform. says Christian Philibert, Managing Director of Additi and Advertising Director of Ouest-France.

He adds ‘DeepReach’s AI-based adtech approach does not depend on third-party cookies and delivers campaign performance that was previously impossible for us to deliver to our advertisers. This partnership enables us to fast track our local digital strategy and to consolidate our status as the no. 2 press advertising management company in France. Additi is positioning itself a key player in the major change represented by local digital communication.’

For Jean-Pierre Remy, Founder of DeepReach, this strategic agreement is : 'A unique opportunity to deploy our tech across many sectors. All our R&D efforts are valid only if they are based on data from a very large number of campaigns orchestrated by our agency and public-company clients. Additi is the ideal partner to be able to rapidly expose our technology to these thousands of regional advertisers concerned about improving their local communication.

More content from DeepReach