KFC France
User guide for shops
Bienvenue sur votre page dédiée à l'activation digitale locale. Cette page a pour vocation de vous accompagner sur la commande de publicités digitales et de répondre à un maximum d'interrogations.
Création de compte
Pour demander votre accès, envoyez directement votre demande aux référents KFC France (écrire à : Anne-Sophie Martin - Anne-Sophie.Martin@yum.com). Nous pourrons ainsi rassembler les informations administratives nécessaires à la création de vos établissements dans DeepReach afin de vous envoyer directement vos accès clés en main. A réception, vous disposez de seulement quelques jours pour valider votre compte et mot de passe personnel.
Paiement des campagnes et souscription au prélèvement automatique
Les factures de chaque campagne sont envoyées 3 à 4 semaines avant leur lancement afin de faciliter l’étalement des paiements dans le temps.
2 modes de paiement :
- Prélèvement automatique : solution la plus recommandée afin de faciliter le quotidien et de voir chacune de vos campagnes diffuser. Préparez votre stratégie sur l’année, et ne vous souciez plus de la gestion de factures. Pour souscrire , écrivez directement à finance@deepreach.com
- Virement ou Carte Bancaire : à réception de chaque facture, rendez-vous sur le lien de redirection pour procéder au paiement en ligne.
How to order a campaign ?
The video below explains how to order your local campaigns:
Frequently Asked Questions
Why do I have more impressions on display than on Facebook?
The cost per thousand impressions (CPM) for display is more cost-effective than on social media. We have a budget allocation of approximately 60% for social media and 40% for display. Since the CPM is more cost-effective on display, it is normal to have more impressions even if a larger budget is invested in Facebook. We constantly prioritise Facebook, but we are dependent on the investment potential in certain areas.
What is Xandr ?
Xandr is the media that allows you to purchase the advertising space for your digital display ads on over 4000 sites and apps.
How to pay for your campaigns?
There are 3 payment methods: By Bank Transfer or Credit Card: upon receipt of each invoice, go to the redirection link to proceed with online payment. Direct Debit: the most recommended solution to simplify daily tasks and ensure each of your campaigns is broadcasted. Plan your strategy for the year and no longer worry about managing invoices. To subscribe, write directly to finance@deepreach.com.
Why can't I see my campaign?
Lack of budget, not on the catchment area, limited impressions on the duration with the budget.
How to create an account?
To request your access, send your inquiries directly to your regional contacts. We can then gather the necessary administrative information to set up your establishments in DeepReach in order to send you your ready-to-use access details. Upon receipt, you have only a few days to validate your personal account and password.
Can we publish video formats?
Yes, you can. But so far only Facebook and Meta are available with video formats. Other supply partners are scheduled to be upgraded too.
Do you provide demographic targeting?
Not directly, because DeepReach focuses on geographic optimisation and we don't manage user-based data. But it is possible to integrate audience planning from our tech partners or directly into the supply partners. Talk to your Account Managers for more details.
How can I review the budget allocation between Facebook and Display?
Unfortunately it is not possible to review the distribution of the budget between Facebook and Display during the campaign. The distribution is based on the potential of each media then analyzed and adjusted at the end of each operation for the entire network.
Can we change the geotargeting of a zone?
No, it is not possible to modify your zones manually so as not to limit the potential for distribution and maximise your chances of visibility. However, if you wish to modify this zone, you can always contact your media advisor.
Need help? Here are your contacts
KFC France
Voici l'email à qui transmettre votre demande d’activation de compte DeepReach pour KFC.
For any question regarding invoices, payment or accounting, please email finance@deepreach.com. Otherwise, you may book a meeting below for other questions.
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