DeepReach, the local adtech, accelerates its growth and launches DeepReach Catalog, its marketplace for local agencies and media companies.
July 6, 2022
min. read time
With 130% growth in 1 year, revenues expected to reach €25M and an adtech that is favoured by major agencies (Publicis, Heroiks, WPP, Additi) for local communication by network advertisers, today DeepReach unveils DeepReach Catalog, an offer that enables local agencies to sell and launch geolocalised and omnichannel campaigns directly on Google Ads, Facebook, Instagram, Waze and programmatic display.
To do this, DeepReach used its data from 20,000 local digital campaigns and developed a catalogue of 3,600 ultra-local campaigns, classified by advertiser type (retail, services, automotive, real estate, restaurants, events, etc.) and strategy (traffic, awareness, drive to store, etc.) and which can be ordered in a few minutes.
With DeepReach Catalog, we wanted to make a product that didn't exist for the hundreds of agencies and publishers who do not have the capacity to run geotargeted campaigns on digital media. This is the public version of our DeepReach Marketplace product, which is currently used by major brand networks such as Burger King, Leroy Merlin or Mobalpa. We enable these agencies to activate local campaigns easily, on all digital media and to deliver a much higher campaign ROI.
Launched at the beginning of July, DeepReach Catalog meets the high expectations of local agencies: the price of campaigns is fixed, performance is estimated before purchase, geo-targeting is applied to the catchment area, setup is ultra-fast and reporting is unified across all media.
Olivier Milcent, Chief Marketing Officer, adds : Local shops and services must adapt their communication to the post-cookie market, to the end of paper leaflets and to digital trends. This local economy needs the best technologies to stop wasting on unnecessary advertising outside its catchment area and to be closer to its consumers.