Leroy Merlin

Leroy Merlin

and multi-location advertising


Founded in 1923, Leroy Merlin stands as a retail giant in home improvement and gardening, with a presence across Europe, Asia, South America, and Africa. The company, which recorded a revenue of €7.5 billion in 2021, employs approximately 164,764 people​​​​. Specializing in DIY, building, gardening, and interior decoration, Leroy Merlin's stores, often located on city outskirts, cater to a wide array of customer needs.

Integrating DeepReach's advertising technology, Leroy Merlin can enhance its marketing strategies, particularly in multi-location campaigns. DeepReach Marketplace and DeepReach Multi-local are utilized to tailor ads for the specific needs around Leroy Merlin’s global store network. Additionally, promoting their product catalog with DeepReach's tools improves online visibility and engagement. The aggregated analytics offered by DeepReach further optimize Leroy Merlin's advertising strategies, ensuring efficient use of their advertising budget.

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