Display Local Ads
Expand your reach and boost engagement with display local ads - designed to grab attention and deliver results in your vicinity
Why choose
Local Digital display ?
Digital display is the best way to give your brand visibility. You have access to a wide inventory of websites and applications to display your ads, through connections to DSPs* Xandr (for Microsoft) and DV360 (for Google).
*Demand side platform: a tool that allows for purchasing advertising on hosting sites.
+5,000
premium websites and applications to display your banners
70%
global internet coverage
3h30
daily screen time (on average) in France
The fundamentals
Value proposition: It should present the benefit of a service or product in a few words, and it should be the most visible element on your banner.
Visual: It should be simple and instantly link to the value proposition, as attention spans for this type of format are just a few seconds.
Call to action (CTA): It should invite visitors to click with an action verb, and it should also be prominently placed in your visual.
Brand logo: Essential for promoting your brand image, it should have a privileged place (at the top or bottom of the visual) without interfering with other messages.
A visibility media, based on CPM
The bidding system is dynamic, which means that the CPM you set will be optimized based on the selected goal. There are 4 main goals:
However, it is possible to set a maximum CPM that cannot be exceeded.
Recommended: control at viewable CPM (cost per visible impression), which is better at indicating the quality of impressions (more than 1 second and at least 50% of the displayed format).
Auction
Process:
The ad exchange* evaluates bids from competing advertisers for the same ad space.
This site puts an advertising space up for auction.
The user clicks on a website.
The advertiser with the highest bid wins the space.
The advertisement is displayed to potential buyers.
The user clicks on the ad and the advertiser generates new opportunities.
Your local ads, displayed among thousands of premium sites
2 Solutions:
1. Predefined and sectorised DeepReach list
+addition of a blacklist if necessary
2. Customised list by the advertiser
Multiple visual possibilities to stand out and remain unique!
HTML5
animated banner compatible with all types of formats
Static Image
standard banner + localised variables* (name, address, etc)
Flow
Banner + localised visuals
*free fields in the text where it will be possible through DeepReach to customize the address, store name, price, call to action, etc.
You don't have to translate, but DeepReach is able to geotarget...
Formats
Square
The square is the most common display format for a fairly obvious reason - it is the most visible and one of the least expensive.
Technical Specs
Format : 300x250 px
Type : .jpeg, .png, .gif, .html5
Size : 150 ko (max)
Half page
The half-page format offers the largest area. It is also vertical, allowing it to accompany the client during their navigation, and therefore be memorable!
Technical Specs
Format : 300x600 px
Type : .jpeg, .png, .gif, .html5
Size : 150 ko (max)
Leaderboard
The leaderboard is a format that often has a privileged place within hosting sites (at the top of the page or before content), and has a strong price profitability.
Technical Specs
Format : 728x90 px ou 970x90
Type : .jpeg, .png, .gif, .html5
Size : 150 ko (max)
Wide skyscraper
The wide skyscraper format integrates perfectly with hosting sites. Its verticality makes it very memorable during navigation and it is often less expensive than the half-page.
Technical Specs
Format : 160x600 px
Type : .jpeg, .png, .gif, .html5
Size : 150 ko (max)
Mobile first
The mobile first is a banner format ideally suited to phone screens. It will be less intrusive than other mobile formats called "interstitials", which are displayed over the entire screen.
Technical Specs
Format : 320x50 px
Type : .jpeg, .png, .gif, .html5
Size : 150 ko (max)
Vertical interstitial
The interstitial format is only available on mobile. It has the advantage of covering the entire screen and allows for strong memorization.
Technical Specs
Format : 320x480 px
Type : .jpeg, .png, .gif, .html5
Size : 150 ko (max)
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