Système U

Système U & DeepReach

User guide for shops

Last update: 22/6/23

Welcome to your DeepReach support page dedicated to local digital activation.

The purpose of this page is to help you order digital advertising and answer as many questions as possible.

A 15-minute appointment booking module is available for a direct discussion with our teams.

How to order a campaign ?

The video below explains how to order your local campaigns :

Understanding each channel's impact

Omnichannel digital advertising is increasingly important in today's marketing. With consumers accessing content across a variety of devices and platforms, it's essential to have a consistent advertising strategy that reaches them wherever they are.

To help you commission your campaigns with confidence, below are two guides detailing how local advertising works on Facebook and on digital display networks.

Do you have any questions? Don't hesitate to contact us in the dedicated area at the bottom of the page.

Facebook Ads
Guide Facebook AdsView the guide
Display Ads
Guide Display AdsView the guide

Frequently asked questions

What is Xandr ?

Xandr is the media that allows you to purchase the advertising space for your digital display ads on over 4000 sites and apps.

What are the benefits of DeepReach platform?

DeepReach is the ordering platform for the U shop network (HU, SU, EU). Among other things, it enables you to: - Order digital communication packs that take audiences around each shop into account - Anticipate upcoming operations, by registering up to 45 days before the month of the operation - Precisely respect the distribution zone for web banners - Automatically generate visuals adapted to the U charter and shop information, and preview them on the platform - Redirect your audience directly to the online flyer - Monitor the performance of your operations in near real time (D+1)

How do I know if my campaign has been successfully launched?

Your campaign is automatically launched the day before the distribution begins. You can view the initial results of the campaign by visiting the "Reporting" tab on the platform. The results will be available from the day after the campaign launch and will be updated with a one-day delay. For example, for a campaign ending on September 11th, you will have the final results on September 12th.

If I deliver more impressions, will I have to pay more?

No, the prices of the packs are fixed and will not change based on the results of your campaign.

I saw my ad in the wrong area, why?

We rely on geolocation information from platforms, but sometimes these data can be imperfect, resulting in a negligible portion of impressions (+/- 5%) that may not be within the intended area. It's also important to keep in mind that people move and are mobile within trading areas, and digital audiences are not exclusive to a single store.

Why do I have more impressions on display than on Facebook?

The cost per thousand impressions (CPM) for display is more cost-effective than on social media. We have a budget allocation of approximately 60% for social media and 40% for display. Since the CPM is more cost-effective on display, it is normal to have more impressions even if a larger budget is invested in Facebook. We constantly prioritise Facebook, but we are dependent on the investment potential in some areas.

How can I add additional associates to an existing account?

To add one or more new associates, you will need to obtain the email address of the person who wishes to be added, along with the store name and its store code, and communicate this information to the support team. Additions can be made once a month, on the 30th of each month.

I want to pay at the end of the campaign, is that possible?

Unfortunately, it is not possible. DeepReach requires upfront payment in order to credit the chosen media for distributing your campaign. They need to have the funds in advance of the campaign to ensure a smooth execution and placement of your ads.

Is the catchment area of each store visible on DeepReach?

The catchment areas are visible on DeepReach: -directly on a map from the page of the relevant campaign, -from the "local businesses" tab of the platform.

How can I sign up for the DeepReach digital ordering platform?

To have a DeepReach account, there are two prerequisites: -Having a local Facebook page. -Communicating your IRIS trading areas to your regional marketing team if you are not using paper distribution through Médiapost. -In both cases, we recommend contacting your regional marketing team to update your situation.

I have a payment issue, what should I do?

There is very little risk (if any) that the billing is incorrect. Prior to that, you should check the budget with the associate. Depending on the chosen intensity (medium or high), the rates may vary. Some national campaigns paid by the headquarters may appear in DeepReach but will not be billed to you. Please disregard them. If the error is confirmed, please send an email to the following address:

Is there a risk of saturating my audiences?

There is no risk of saturating your audiences. Digital flyer campaigns are configured to expose your audiences to an average of 3 display repetitions to ensure a good level of advertising recall.

Are campaigns published on Instagram?

No, social media campaigns are only broadcasted on Facebook as it is currently better suited for this type of advertising. We do not exclude the possibility of integrating Instagram later if it is deemed relevant for campaign performance.

If a competitor offers lower costs, how do you justify that?

If a provider offers a lower CPM than what you obtained for your campaign, it is important to pay attention to the quality of the distribution. With DeepReach, you benefit from a qualitative and closed distribution framework (a list of sites selected by us). We optimise campaigns for visibility to ensure that impressions are well seen (purchasing impressions at the top/middle of pages).

How can I rebalance the budget allocation between Facebook and Display?

Unfortunately, it is not possible to change the budget allocation between Facebook and Display. The allocation is based on the potentials of each area, but we always prioritise Facebook.

How does billing work with DeepReach?

DeepReach invoices 30 days prior to the start of the operation month.

I have forgotten my password, what should I do?

You can reset your password directly on the DeepReach login page by following these steps: -Click on "Forgot password." -Enter the email address associated with your account. -A password reset email will be sent to the provided email address. -Follow the instructions in the email to set a new password and log in with your new credentials.

I see campaigns in DeepReach that I have not purchased, why?

Some campaigns appearing in DeepReach are managed by the national team. The budget indicated for those campaigns will not be billed to you. The campaigns starting with "national" are the ones in question. You can see the results of these campaigns for your store without having to pay for them.

How to order advertising campaigns on DeepReach?

You can place an order for a digital campaign 45 days prior to the start of the campaign month. After this date, the campaign will no longer be visible on the platform and therefore cannot be ordered. Please make sure to select only the flyers that you have committed to.

How to cancel my orders?

If you wish to cancel an operation, send an email specifying the operations concerned to: This will only be possible 45 days prior to the month of the campaign in question.

I have not received the DeepReach activation email or it is no longer valid, what should I do?

Check your spam folder and make sure you haven't received an email from DeepReach. You have a period of 14 days for security reasons to create your account and access the platform after receiving the invitation email. If this period has expired, we invite you to contact your U regional team.

Will I have access to the performance result of my campaign?

Yes, you can view the results of ongoing or completed campaigns by going to the "reporting" tab on the platform.

I have very different campaign performances from one campaign to another, why?

The media costs can vary greatly from one period to another, as it is based on an auction system. For example, on Facebook, costs can easily vary from 1 to 2 depending on the time of year, with higher costs during peak promotional periods. Locally, these costs can vary significantly from one city to another. For instance, if a local competitor invests in the same area at the same time, it will drive up the auction prices. Since the potential is limited by geographical targeting, the variations are much stronger than in national campaigns.

Why don't I see a map to geolocate my performance?

The map that allows you to see the location of impressions is only available for display campaigns. If your campaigns only allow you to advertise on Facebook, the map will not appear on the screen. However, you can view your catchment areas in the "establishment" tab.

How can I change the intensity of my already placed orders?

If you want to modify the intensity of an operation, please send an email specifying the operations to be canceled to: You will then need to replace the order with the desired intensity. This can only be done 45 days prior to the month of the campaign.

I have activated my account, but I am unable to access DeepReach, what should I do?

Go directly to the following URL:

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Your regional contacts

Marina Adelis


Région ouest

Responsable communication et marketing réseau

Maud Brechler


Région Nord-Ouest

Responsable communication et marketing réseau

Karine Ebert

Karine EBERT

Région Sud

Responsable communication et marketing réseau

Bénédicte Fehr

Bénédicte FEHR

Région Est

Responsable communication et marketing réseau