Climate and Resilience Act: what impact on advertising?
For several years now, the French government and the Citizens' Climate Convention have had the ambition to take tangible measures in favour of the environment. The result of this ambition is the Climate and Resilience Act. One of its objectives is to considerably reduce the number of unsolicited advertising leaflets. This reform will have an impact on the marketing sector. How will advertisers have to rework their online advertising strategy to compensate the impact it will have?