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How to develop local marketing with ad networks

The secrets of 20,000+ local campaigns

The secrets of 20,000+ local campaigns

At the Tech for Retail event on November 28th, 2022, I explained how the world of digital advertising needs to embrace the notion of 'campaign geography' to address the new communication challenges facing brands.

Location-based advertising on programmatic display

Location-based advertising on programmatic display

With programmatic marketing, advertisers can create effective and accurate advertising campaigns across a multitude of digital channels. These ads are further enhanced by geolocation, a key element of an effective and efficient marketing strategy. Find out how location-based programmatic display advertising works with DeepReach, the adtech of local marketing.

Multi-local marketing: winning strategies

Multi-local marketing: winning strategies

Digital has changed the way brands communicate, allowing a more personalised approach to advertising and media planning. But for several years now, the notion of campaign geography has become a central element in advertisers' strategies, driven by consumer aspirations. Local digital communication is becoming a fundamental focus for boosting awareness and driving point-of-sale traffic. How can network and franchise brands communicate effectively using multi-local marketing? DeepReach deciphers the subject.

Let's dive in big tech's financial data

Let's dive in big tech's financial data

App Economy Insights publish the FY22 reports of many actors but what about of the big five ? What are their own sources of income? The giants of tech are very differents, discover why & how with graphs.

Digital audio: the new lever for local marketing

Digital audio: the new lever for local marketing

Digital audio advertising is an advertising format that can take the form of a 15-second, 30-second or, in rarer cases, 1-minute spot. These ads are intended to be displayed on 3 types of online media: web radios, podcasts, and streaming applications. Why has digital audio become so popular with advertisers and media agencies in just a matter of months? How can we optimise its use? Let's explore all its features.

Web-to-store: the complete guide to developing your strategy

Web-to-store: the complete guide to developing your strategy

The emergence of e-commerce has raised many questions, not least about the future of traditional local shops. But contrary to all expectations, online and in-store shopping have proven to be complementary and have given rise to a new type of customer behaviour: web-to-store. What does this mean? What are the advantages? How can you take advantage of it? DeepReach provides a comprehensive guide to developing a web-to-store strategy.

Shoptalk Europe 2022: a look back at the year’s leading retail event

Shoptalk Europe 2022: a look back at the year’s leading retail event

This year, the star retail show in the US announced its expansion into Europe with the launch of Shoptalk Europe. For three days, hundreds of professionals gathered in London to discover new tools and strategies to redefine the world of retail. Here are some of the trends DeepReach has unearthed so far.

A complete guide to boosting your local SEO

A complete guide to boosting your local SEO

In digital marketing, natural referencing or SEO (Search Engine Optimization) allows to improve a website's traffic. It is possible to enhance this strategy at a local level by using local SEO. This tool increases the visibility of companies in a limited and well-defined geographical area and will stimulate traffic at points of sale, which is crucial for local businesses. DeepReach presents a complete guide to boosting your local SEO!

Agencies are struggling to recruit, and this is just the beginning!

Agencies are struggling to recruit, and this is just the beginning!

Since 2021, job offers in marketing, and more specifically in digital advertising, have been growing steadily. But why is this? Well, it is down to the rapid digitalisation of the population and the ever-increasing need for communication. However, while Gen Z is considered the digital generation, recruiters are struggling to find qualified profiles. How can this phenomenon be explained? What are the solutions to remedy the talent shortage in digital agencies? DeepReach breaks down the problem.

Location-based advertising on Google: how does it work?

Location-based advertising on Google: how does it work?

Google, the most popular search engine in the world, is also a very powerful advertising tool. Thanks to its Google Ads advertising network, the American giant offers advertisers the possibility to create particularly effective local digital campaigns. But how does location-based advertising on Google work? DeepReach explains all.

How Waze boosts local visibility for businesses

How Waze boosts local visibility for businesses

Thanks to its practical and innovative features, Waze has won over many users in France and around the world. It is a GPS application offering services for users, and companies alike. With Waze Ads, businesses can create advertising in a unique way by targeting drivers or pedestrians in the vicinity of one of their outlets. In this way, Waze really helps to strengthen local visibility.

How to leverage local marketing through digital?

How to leverage local marketing through digital?

Many companies have one or more locations where they receive their customers. These may be physical outlets for retail companies or reception areas such as offices and agencies. In order to increase their local visibility and attract prospective customers to these locations, they use a variety of tools and techniques. Today, with the rise of e-commerce, digital is an important part of communication. Therefore, whatever the acquisition channel, the user experience must be at the centre of the strategy. But how do you create a solid local marketing strategy? And more importantly, what are the benefits?

Retail media, when POS advertising appears

Retail media, when POS advertising appears

With the explosion of e-commerce in recent years, advertising in the retail sector is booming. Nowadays, the line between the physical and digital world is becoming blurred for advertisers, as consumers integrate omni-channel shopping habits. This phenomenon is pushing brands to review their trade marketing strategy: it is becoming necessary to provide digital solutions to promote their products as closely as possible to the point of sale. In order to meet this need and satisfy advertisers, major retailers have set up their own advertising network. Opportunities, platforms, strategies... retail media is undergoing a real metamorphosis!

Develop your local marketing strategy with Snapchat

Develop your local marketing strategy with Snapchat

Particularly popular with young people, Snapchat is a free application where photos and videos are shared instantly, but on a temporary basis. A social network still largely neglected by advertisers, it nevertheless remains a powerful advertising tool. Location, filters, content...the platform is full of unique assets for developing an effective local marketing strategy !

Climate and Resilience Act: what impact on advertising?

Climate and Resilience Act: what impact on advertising?

For several years now, the French government and the Citizens' Climate Convention have had the ambition to take tangible measures in favour of the environment. The result of this ambition is the Climate and Resilience Act. One of its objectives is to considerably reduce the number of unsolicited advertising leaflets. This reform will have an impact on the marketing sector. How will advertisers have to rework their online advertising strategy to compensate the impact it will have?

Geotargeted ads on Facebook: how it works

Geotargeted ads on Facebook: how it works

Facebook has been offering companies the Ads Manager advertising tool for many years. Among its many features, it provides you with the ability to promote local points of sale. This option has many advantages: affordable marketing campaigns, increased visits to stores, etc. Geotargeting ads on Facebook is proving to be a major asset in the development of a good e-commerce strategy.

The key steps to structure an effective paid media plan

The key steps to structure an effective paid media plan

Paid advertising is an important element to consider once other core digital components have been established (effective website, efficient SEO, quality reviews, free presence on search engines and social networks).

Digital transformation of media companies

Digital transformation of media companies

Media compagnies, press, outdoor advertising, radio, events or even private internet media... Are you thinking about diversifying your services via alternative channels such as Google Ads, Facebook or Display? This might be an essential growth driver,and even more so in the current climate. Are you ready to lead the digital transformation? These are the challenges to consider, and the best ways to overcome them.

End of third-party cookies: the countdown has begun

End of third-party cookies: the countdown has begun

The end of third-party cookies, Google's Privacy Sandbox, the latest recommendations from the CNIL... An overview of the latest news on personal data collection.

What language for a local digital campaign?

What language for a local digital campaign?

Digital media can be professionally managed and supported by state-of-the-art optimisation technologies to meet the needs of small and medium-sized businesses. Here are our 4 tips for engaging your advertising clients in digital marketing.

Digitalisation: how do you adapt to new modes of consumption ?

Digitalisation: how do you adapt to new modes of consumption ?

More than ever, it is difficult to predict the economic trends of the coming year, let alone the last quarter of 2020. Will companies slow down their investments and cut costs, or will they go on the offensive? And what about consumers ?

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