Google Local Ads
Reach your local audience efficiently through Google Ads - crafted for optimal performance
Why choose
Google Local Ads?
Google Ads is Google's advertising agency, currently the leading provider of paid advertising space on the market. There are two (complementary) strategies to position yourself on Google: SEO (search engine optimisation) and SEA (search engine acquisition).
SEO refers to your natural referencing, that is, the global quality of the content on your site, while SEA is a paid referencing, based on a bidding system. Why is its presence in your media strategy essential?
92%
of online search traffic is done on Google
5,1%
average click-through rate on ads
+50%
chance of converting a website visitor into a customer through Google Local Ads
The fundamentals
Components of a Google Local Ad
1) A query: keywords on which to position your ad
2) An ad: in response to the keywords in the search engine
3) A landing page: that provides expected and relevant content
of internet users who enter a keyword in Google will not go beyond the first page of results.
Google assigns a score to determine your position on its search engine
Works on a CPC (cost per click) basis, which means that you only pay when a user clicks on your ad. There is no minimum budget required, and you can choose between 2 bidding methods:
• manual : set a maximum CPC that you do not want to exceed
• automatic : let Google’s algorithm optimise the bid based on an objective (clicks, impressions, conversions, target ROAS).
The quality score is assigned by Google based on:
• the relevance of the ad to the entered keyword.
• the quality of the landing page (UX, content quality, loading speed, etc.)
The higher the score, the lower the CPC will be!
If your overall score is higher than that of your competitors, you win the auction.
You don't have to translate, but DeepReach is able to geotarget...
Formats
More channels, more performances
Omni-channel digital advertising is becoming increasingly important in today's marketing landscape. With consumers accessing content through a variety of devices and platforms, it's essential to have a cohesive advertising strategy that reaches them wherever they are.
By combining various channels, businesses can create a seamless experience for their audience and increase the effectiveness of their advertising campaigns. Moreover, by analysing data from each channel, businesses can gain insights into their audience's behavior and preferences, which can inform future marketing efforts.
The most frequent omnichannel combining
A 100% Google Local Ads strategy can have several benefits. By focusing on a single type of ad format, the campaign can be optimised for that specific format, resulting in better performance. In addition, a mono media strategy can simplify campaign management and reduce overspending risks on multiple formats. Before choosing a mono media strategy, it’s important to ask your agency to consider the target audience and their behavior on others ad formats.
Combining Google and Facebook can offer several benefits, cause these channels can complement each other well. Google is great for search-based advertising and targeting users who are actively looking for something, while Facebook is great to target users based on their interests and behaviors. By combining the two, you can reach a wider audience and create a more effective digital marketing strategy.
Through all the traffic-compatible channels, businesses can increase their reach and exposure to potential customers. This omnichannel approach allows for more targeted and personalised advertising, which can lead to improved engagement and conversion rates. This omnichannel strategy can help businesses stay competitive and reach their target audience more effectively.
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