How can I measure the success of my DOOH campaign? Which KPIS should we look at?

Make sure to have clearly defined your objectives before the launch of your campaigns. Continuously monitor them and adjust your strategy to improve your ROAS and reach your marketing objectives. Use data analysis tools to track metrics such as foot traffic, brand exposure, and engagement.

Some KPIs that you might want to use: Proof of play, Brand Uplift, footfall measurement.