Retailers
Delight your store' network by empowering each one of them with a solution to activate their local marketing : in the right places, at the right time, and on all profitable levers.
Roll out local ads as fast as your market needs
Optimise network’s media spend
Challenge your agency on local publishing to highlight each networked store. Geo-fence business areas to target potential buyers and split budget in a few clicks:
- Benefit from local insights to define the right budget pressure. Follow a contextual database nourished by +10.000 examples on retail area
- Customise local coverage by adding / excluding locations or adapting bids on a finer mesh to avoid over-bidding
Simplify network operations
Make your local stores the true heroes of your advertising campaigns. Give your business owners controlled autonomy to ensure flowing and decentralised publication on your whole network:
- Keep headquarter at the heart of the strategy by setting up multi-local campaigns on each store, in a few clicks. Customise budget, audiences and levers to turn global into local focus
- Setup pre-packaged strategies with upstream validation on creative assets, budget, and digital levers to ensure brands consistency and relevant bids
- Make order & billing easier than never, by carrying out centrally or independently (by direct debit or credit card)
Enjoy the best local ads suite for retailers
Omnichannel ads
Being omnichannel is key to perform in local campaigns. DeepReach makes your organisation omnichannel-ready by integrating every ad network that counts to enhance local performance:
- Generate fast digital media bids on Google Ads, Facebook Ads, Snapchat, Waze & Maps, but also all websites, apps and audio inventories through Xandr and DV 360 programmatic display network
- Easily cross a global brand message with customised messages, according to local contexts (local promotions, opening hours, store name and location, stocks, etc.)
Smart optimising
Make the most of your media investments by taking advantage of a back office to monitor campaign activations and performance once launched:
- geo-budgeting: reallocate budget to areas where over-pressurisation appears necessary
- media balancing: put the right budget pressure on the performing media for each local audience. Make the most of the effectiveness of each lever.
Supercharge performances with local trend
Digital advertising is spreading to all businesses.
Local digital advertising is growing at a rate of around 20% per year.
- 76% of Europeans have increased their interest for local businesses since the pandemic
- 1 out of 2 buyers favors local communication to evaluate their purchases
- Almost 1/2 of physical visits to local stores can be related to online research
Monitor every campaign's stage
Quickly monitor the effectiveness of your media spend, based on a global or local review:
- Instantly locate a national investment and benefit from an overview or a consolidated report by store
- Track franchise's performances by taking advantage of a daily updated report on DeepReach, once the local campaign launched
"Targeting campaigns as close as possible to your needs and being visible locally, just where you need to be, that's what good digital communication is all about... and it isn't always easy!"
Register for the next demo and start to learn how use DeepReach.
