Barbès CARE is an agency that focuses on putting humans at the center of communication. They believe that understanding people's emotions and behaviors is crucial for effective marketing. Despite the importance of data and performance, Barbès recognizes that 85% of people's decisions are driven by their subconscious emotions. They believe that people, with all their surprising facets, are the best creators of value, trust, and performance for a brand. Barbès has worked with various clients, including Surfrider Foundation Europe, ANSM (Agence Nationale de Sécurité du Médicament et des produits de santé), and Roche. They have recently launched a communication campaign in collaboration with Roche and CAP SEP/NMO committee to raise awareness about multiple sclerosis and combat misconceptions surrounding the disease. Additionally, Barbès has been chosen by four new clients to assist them with content production, social media strategy, activations, and communication campaigns.
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