FRED & FARID

Fred & Farid is an advertising agency founded in 2007 by two acclaimed advertising creatives, Fred and Farid, in Paris, France. They have built an impressive career in the advertising industry across Paris, London, and San Francisco. The agency, known as FF, operates as an independent creative boutique network with offices in Los Angeles, New York, Shanghai, and Paris. They have a diverse team of over 300 professionals from more than 25 nationalities. FF has worked with over 200 brands, including notable names like Airbnb, Google, Louis XIII, Porsche, Saint Laurent, and Tencent, creating campaigns and providing creative solutions to business challenges. They offer a range of services, including branding, social media, content creation, technology solutions (websites, apps), traditional advertising (TV commercials, print), and innovative solutions. The agency's founding principle is to "Think with your Heart," emphasizing the importance of connecting businesses to culture and operating with a purpose. FF prides itself on being experts in creative intelligence and remaining media-agnostic in their approach.